01 / Dec. 2025 — Present
Optimize 5
Senior UX/UI Designer & Web Developer
Design leadership and development support for a seven-person team; scalable systems, accessibility and consistency across products.
About me
Biography
I'm Julián Camilo Rueda Ramírez, a Colombian UX/UI designer and front-end developer. For over seven years I've designed digital products for companies in education, technology, retail and telecommunications.
My work brings together three things: research with real people, design systems that scale, and the technical judgment to take an interface all the way into code. I care especially about accessibility and culturally purposeful design.
I'm the author of the book Mundo U'wa, published by Editorial USTA, a visual storytelling project preserving the worldview of the U'wa indigenous community.
Location
Colombia
Focus
Digital products
Experience
7+ years
Experience
Over seven years building products, systems and experiences for teams and organizations.
02 / Jun. — Dec. 2025
TripleMargen
UX & UI Consultant
Digital strategy, web development and UX/UI consulting, from planning and coordination to delivery and front-end review.
03 / Aug. 2021 — Jun. 2025
Business Atelier
Creative Technologist / UX & UI Designer
Business platforms, component libraries, interactive proposals and custom HubSpot integrations.
04 / Jun. — Aug. 2021
TuPocket
UX Designer
UX research and design of the mobile MVP journey, brand identity and UI system, interactive prototypes for developer handoff.
05 / Feb. — Aug. 2021
Balones Trilak
Web Designer & Consultant
E-commerce redesign to optimize mobile experience and performance. SEO, SEM and UX best practices consulting.
06 / Sep. 2020 — Mar. 2021
BlueTide Web Consulting
Junior Web Designer
Front-end implementation and responsive design support, A/B testing and iterative UI improvements.
07 / Feb. — Aug. 2020
ETB — Telecomunicaciones de Bogotá
Web Design Intern
Service design and UI adjustments, visual materials and user flows for internal tools.
Profile
Design with technical judgment. Development with sensitivity to experience.
Design & research
- UX research and testing
- Design systems
- High-fidelity prototyping
- Accessibility
- Visual identity and editorial
Development & product
- HTML / CSS / JavaScript
- React.js / Angular / Python
- Webflow / WordPress / HubSpot
- Analytics and optimization
- AI and automation with N8N
Education
2022Master's in Multidevice UX/UI Web DesignESDesign — Barcelona School of Design
2022Master's in Multidevice UX/UI Web DesignVIU — International University of Valencia
2020Bachelor's in Graphic DesignUniversidad Santo Tomás
Tools & technologies
The software I use to design, research, develop and automate.
Design & prototyping
- FigmaCollaborative interface and design systems
- Adobe SuiteGraphic design, illustration and image editing
- SketchInterface and component design
- FramerHigh-fidelity interactive prototypes
- WebflowNo-code web design and development
UX research & testing
- MazeRapid usability and prototype testing
- HotjarHeatmaps and session recordings
- Tree TestingInformation architecture testing
Collaboration
- NotionDocumentation and knowledge base
- SlackReal-time team communication
- MiroCollaborative whiteboards and workshops
- JiraProject and sprint management
- AsanaTask and deadline tracking
- AnytypeLocal private knowledge management
Analytics & optimization
- Google AnalyticsTraffic and behavior metrics
- MixpanelProduct and funnel analytics
AI & automation
- ChatGPTAI assistance for writing and ideas
- GeminiGenerative AI and multimodal analysis
- Figma AI PluginsDesign task automation
- Notion AIAI-assisted writing and summarizing
- N8NWorkflow automation
- LovableAI-assisted application development
Development & CMS
- HTMLSemantic page structure
- CSSStyling, responsive design and animations
- JavaScriptFront-end interactivity and logic
- PythonScripting and process automation
- React.jsReusable UI components
- AngularStructured web applications
- WordPressCMS for editable websites
- HubSpotCRM, marketing automation and APIs