About me
I'm Julián Camilo Rueda Ramírez, a Colombian UX/UI designer and front-end developer. For over seven years I've designed digital products for companies in education, technology, retail and telecommunications.
My work brings together three things: research with real people, design systems that scale, and the technical judgment to take an interface all the way into code. I care especially about accessibility and culturally purposeful design.
I'm the author of the book Mundo U'wa, published by Editorial USTA, a visual storytelling project preserving the worldview of the U'wa indigenous community.
Location
Colombia
Focus
Digital products
Experience
7+ years
Over seven years building products, systems and experiences for teams and organizations.
01 / Dec. 2025 — Present
UI & UX Designer
Leading interface and user experience design, ensuring usability and visual coherence across front-end projects. Implementing continuous improvements to design workflows by integrating AI tools to optimize creative processes.
02 / Jun. — Dec. 2025
UX/UI Consultant
End-to-end management of digital projects, aligning business goals with technical implementation. Front-end code audits for performance, accessibility and design coherence, plus strategic consulting on usability and web development across multiple platforms.
03 / Apr. 2024 — Jun. 2025
Web Developer / UI/UX Designer
Designed and developed an internal B2B platform used by 250+ companies to manage their processes. Built responsive design systems and scalable component libraries, and integrated custom HubSpot APIs to automate operational workflows.
04 / Aug. 2021 — Oct. 2025
Webpage Developer
Designed and developed websites to strengthen clients' digital presence and brand identity, with attractive interfaces aligned to each project's visual and strategic goals.
05 / Jun. — Aug. 2021
UX Designer
Designed the mobile MVP user journey and UI, delivering interactive prototypes and running A/B tests.
06 / Feb. — Aug. 2021
Web Designer & Consultant
Redesigned the e-commerce platform for mobile optimization and provided UX, SEO and SEM consulting.
07 / 2021
Web Designer
Built scalable Shopify and WooCommerce stores, optimizing purchase flows.
08 / Sep. 2020 — Mar. 2021
Junior Web Designer
Supported front-end implementation and responsive web architectures.
09 / Feb. — Aug. 2020
Web Design Intern
Contributed to service design and graphical interface adjustments for the company's internal tools.
Profile
Design with technical judgment. Development with sensitivity to experience.
Tools & technologies
The software I use to design, research, develop and automate.