90%
Better experience
End-to-end redesign of an e-learning platform, from onboarding to personalized modules.
● Available for new projects
I'm Julián Rueda, a UX/UI designer and front-end developer with 7+ years turning complex problems into clear, accessible and scalable digital products.
Location
Colombia
Focus
Digital products
Experience
7+ years
Selected impact
Design that delivers results
A practice that connects people's needs with business goals and technically sound implementation.
80%
Less production time
Optimization and automation of the contract creation process.
250+
Companies served
Design and development of an internal business platform at Business Atelier.
87%
Satisfaction
MVP and visual system for a Latin American film streaming platform.
Projects
Featured projects
Every project starts from a real problem and ends in a measurable solution. Open each case to see the full technical sheet.
E-learning platform
UX/UI redesignEnd-to-end UX/UI redesign of the platform, including onboarding flows and personalized training modules.
Problem
High friction in onboarding flows and unintuitive training modules that hindered user adoption.
Solution
User-centered end-to-end UX/UI redesign that simplified navigation, restructured module content hierarchy and introduced a consistent component system across the product.
90%improvement in platform usability
Latin American film streaming MVP
Visual identity · UX/UIFull visual identity and UX/UI design for the MVP of a Latin American film streaming platform.
Problem
Lack of a competitive interface and information architecture that would let users discover the regional film catalogue intuitively.
Solution
Full visual identity and UX/UI design built from scratch for the Minimum Viable Product, with a curation-led navigation system and clear film detail pages.
87%satisfaction in tests with real users
Contract automation with HubSpot
Systems integrationIntegration of the HubSpot database with a PHP script that generated automated PDF documents.
Problem
Manual, inefficient and error-prone contract generation that delayed client delivery by up to two weeks.
Solution
Integration of the HubSpot database with a PHP backend to automate the creation and issuance of PDF documents, with dynamic templates per contract type.
2 sem → 3 hin contract delivery time
Invoice automation bot
N8N automationBot built with N8N that captures daily invoice data, centralizes it in a spreadsheet and organizes it for tax returns and business expense reports.
Problem
Manual invoice management consumes valuable hours, creates bottlenecks and increases the risk of billing errors.
Solution
An integrated bot that captures records, calculates costs automatically and issues accurate invoices instantly, eliminating repetitive administrative work entirely.
N8Ninvoice automation and expense reporting
Experience
Experience
Over seven years building products, systems and experiences for teams and organizations.
Dec. 2025 — Present
Optimize 5
Senior UX/UI Designer & Web Developer
Design leadership and development support for a seven-person team; scalable systems, accessibility and consistency across products.
Jun. — Dec. 2025
TripleMargen
UX & UI Consultant
Digital strategy, web development and UX/UI consulting, from planning and coordination to delivery and front-end review.
Aug. 2021 — Jun. 2025
Business Atelier
Creative Technologist / UX & UI Designer
Business platforms, component libraries, interactive proposals and custom HubSpot integrations.
Start a conversation
Let's build something meaningful.
Tell me about your project. I'll get back to you as soon as possible.